Let's say that after all is said and done, in the history of the world there are 2,000 theatrical movies, 500 documentaries, 200 TV shows, 100,000 songs, and 10,000 books that I would be crazy about. I don't have enough time to absorb them all, even if I were a full time fan. But what if our tools could deliver to me only those items to choose from? How would I -- or you -- choose from those select choices?